How to get your message across in Emails. Daniel H. Pink explains the "Email Pitch"

Further to my review of Daniel Pink's To Sell is Human, here's the second in the series of excellent videos on pitching;  this one outlines "The Email Pitch" and how to grab people's attention.

The keys are to appeal to the reader's Utility or Interest.

• The Question Pitch
• Review of Daniel Pink's To Sell is Human