Spirit of Progress?

It is perhaps ironic, but nevertheless welcome, that Tesco have spoken out against the evils of alcohol [BBC News report]. Not only are they in favour of the coalition government's proposal to ban below-cost sales of alcohol in England and Wales, but they are also in support of a minimum pricing system. All this is welcome news to those of us working with young people, for whom access to spirits at pocket money prices is a recipe [cocktail?] for disaster.

Given that a bottle of Vodka is retailing on the shelves of Tesco today at £7.79, Tesco would have greater credibility if their actions matched their rhetoric.