Thursday, 11 November 2010

Using QR codes in Marketing

Now that anyone carrying an iPhone or a smartphone is potentially walking around with a QR reader, schools can harness this and use it to disseminate important information and key messages.

QR ["Quick Response"] codes are two dimensional barcodes which can encode up to about 250 characters of free text or a Website URL.

This functionality means that it is possible to link, say, a building to a relevant webpage on the School Virtual Tour. Thus QR code might enable a visitor to learn more about the history of the School Chapel or about a piece of Art Work.

A QR code could also be printed on the back of any school publication enabling the reader to link to a relevant page of the School website for further information. Yes, they could type in a link into their browser, but QR codes are quick and easy to use. Above all, they give the impression of a forward-looking school - the medium is the message!

Online QR code generators are available free online, as are QR code apps. Have fun!

Links
Free QR Code Generator
Free QR Code App for iPhone

1 comment:

  1. How about QR codes for internal promotion?
    Students see a poster for the weekend rugby game, or after school debate, and can instantly sign up to attend?
    The app could automatically post time&date into students' calendars?

    ReplyDelete