Sunday, 10 May 2015

A ‘Customer-focused School’ - Some thoughts on school marketing and why, how and when we should listen to parents.

My opening address at the AMDIS Conference at The Belfry on Monday 11th. May 2015.

From the conference programme:
In his opening address, Mark Steed explores the concept of a "customer-focused school". The presentation will look at how schools, through collecting data about their current and prospective parents, can gain customer insight and thus ensure sustainable growth. Using practical examples from Barkhamsted School, Mark will discuss ways in which schools can develop what they have to offer to create new demand by opening up new markets; and how far schools should go in listening to their parents.

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