The result? Innovation initiatives that used to take months and cost a fortune to coordinate and launch can often be started in seconds for pence.
- The Evolution: Technology is allowing companies to test new ideas at speeds—and prices—that were unimaginable even a decade ago.
- The Effect: Innovation, the lifeblood of growth, is growing more efficient and cheaper.
- What’s Ahead: Innovative companies will shift away from traditional research-and-development methods. Managers will change the way they solicit ideas. And much, much more.
'The New Faster Face of Innovation' MIT Sloan Management Review August 17, 2009